UN Women conducted a regional online media campaign from February to April 2024. The campaign emphasized the positive influence of gender equality and fact-based narratives on social cohesion, while shedding light on the adverse effects of gender disparities. This campaign involved young journalists, musicians and artists, civil society activists, and influencers from the Western Balkans region.

This regional research, implemented by UN Women and co-designed, conducted and developed by five young researchers from Albania, Bosnia and Herzegovina, Kosovo1 , North Macedonia, and Serbia aims to explore the linkages between youth development, gender equality, and social cohesion challenges in the region.